CONSUMER PRODUCTS

Foremost of Mr. Prayudh’s many ‘first-in-Thailand’ projects was bringing Nescafé instant coffee from Switzerland to Thailand. He convinced Thais, who were staunch tea lovers then, to start drinking instant coffee and persuaded the farming community to take up the bean cultivation. His endeavour of introducing and nurturing coffee culture has earned him the sobriquets of ‘coffee king of Thailand' and ‘Mr. Nescafé'.

PM Group’s consumer products operations in Thailand include Krispy Kreme, Nescafé, Coffee Gallery, Pierre Hermé Paris and Japan’s most famous, original noodle soup - Kyushu Jangara Ramen and P80 Natural Essence.

NESCAFÉ

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The flagship company of the PM Group, Quality Coffee Products Co., Ltd. was established in 1989, under partnership with Nestle S.A., Switzerland, as the sole producer of their world-famous instant coffee – Nescafé. Instant coffee and other products marketed under the Nescafé brand are recognised across the globe for their quality and brand value. In no time, Nescafé grabbed the lion’s share and became the leader of the instant coffee market in Thailand.

The company procures 100% of coffee beans used in the production of instant coffee from local coffee growers. More than 100,000 tonnes of coffee beans are purchased annually from 40,000 farmers located primarily in southern Thailand. Coffee plantations in Thailand have recorded phenomenal growth in the last two decades, thanks mainly to increasing volume of purchases, production capacities and sales augmented with the adoption of cutting-edge technologies.

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