PM GROUP COMPANY LIMITED

CONSUMER PRODUCTS

Foremost of Mr. Prayudh’s many ‘first-in-Thailand’ projects was bringing Nescafé instant coffee from Switzerland to Thailand. He convinced Thais, who were staunch tea lovers then, to start drinking instant coffee and persuaded the farming community to take up the bean cultivation. His endeavour of introducing and nurturing coffee culture has earned him the sobriquets of ‘coffee king of Thailand' and ‘Mr. Nescafé'.

PM Group’s consumer products operations in Thailand include Krispy Kreme, Nescafé, Coffee Gallery, Pierre Hermé Paris and Japan’s most famous, original noodle soup - Kyushu Jangara Ramen and P80 Natural Essence.

KRISPY KREME

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KDN Company Limited, a sister concern of the PM Group, operates Krispy Kreme stores in Thailand that sell America’s famous original, glazed Krispy Kreme doughnuts. Set up in 2010 by PM Group Chairman’s eldest daughter Ms. Ausanee Mahagitsiri, Krispy Kreme Thailand has become one of the most successful flagship franchises, owing to PM Group’s repositioning of what was a flagging brand in North America.

Led by CEO Ms. Ausanee, the company opened its first Krispy Kreme store at Siam Paragon, Bangkok’s popular lifestyle and shopping center, in September 2010. Soon another store was opened at CentralPlaza shopping complex at Ladprao in August 2011.