CONSUMER PRODUCTS

Foremost of Mr. Prayudh’s many ‘first-in-Thailand’ projects was bringing Nescafé instant coffee from Switzerland to Thailand. He convinced Thais, who were staunch tea lovers then, to start drinking instant coffee and persuaded the farming community to take up the bean cultivation. His endeavour of introducing and nurturing coffee culture has earned him the sobriquets of ‘coffee king of Thailand' and ‘Mr. Nescafé'.

PM Group’s consumer products operations in Thailand include Krispy Kreme, Nescafé, Coffee Gallery, Pierre Hermé Paris and Japan’s most famous, original noodle soup - Kyushu Jangara Ramen and P80 Natural Essence.

PIERRE HERMÉ PARIS

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PH Macaron (Thailand) Co., Ltd., a PM Group subsidiary, operates Pierre Hermé Paris Boutique at the EmQuartier luxury retail shopping mall in Bangkok. The boutique sells the world-famous macarons, chocolate bonbons and Cake Ispahan masterfully crafted by renowned French pâtissier Pierre Hermé. The pastry chef, who has been dubbed ‘The Picasso of Pastry’ by French magazine Vogue, is most famous for his macarons, many which have unusual flavour combinations.